I’m all for customized things. They’re just better. They are unmistakably ‘you’, which inadvertently means it becomes more of a challenge for others to claim said things as theirs. Confused? Let me explain. Did anyone else have their name / initials embroidered onto clothing labels growing-up? (My mother actually went one step further and had custom labels made and sewn-in…) The idea was to ensure that your fabulous Petit Bateau cashmere whatever remained well and truly yours (let’s not forget that the fifth grade essentially is a cesspool filled with sticky-fingered bandits). So yes, the custom world and I are well acquainted.
Enter Ray-Ban and their new campaign ‘Remix‘, which allows customers to virtually personalize any of the brand’s eight iconic frames. As I’m confident any avid Ray-Ban wearer would attest, being given the opportunity to tailor a certified classic is hugely exciting. I chose the legendary aviator; silver frames, white temple tips (engraved with my initials) and mirrored ‘blue flash’ lenses. The vibe is unapologetically Miami Vice – to pair with my theme song in life (we all have one – what’s yours?): a remix of ‘Crockett’s Theme‘ by FPU.