Matthew Taylor Ruggieri, Founder, The Motley

“We launched The Motley in 2010 with the goal of creating a resourceful online destination for the discovery of superior grooming products – men’s shaving, skincare, haircare, and hair styling products. The Motley man is well-spoken and well-versed, passionate and enthusiastic. He appears effortless, confident and always cool. Most importantly, he is well-groomed and comfortable in his own skin.

For us it was important to create articles, videos, and accessible customer service. I approached my sister Madison with the idea and she quickly fell in love with it. Together we’ve developed a sophisticated way of marketing products to men (something that is historically sexist and absurd). We started fulfilling orders out of my loft in Downtown Los Angeles and then quickly set-up an office in Silverlake. Silverlake is great. It’s home to a thriving creative community and really amazing coffee shops, restaurants, and stores.

Since launching we’ve noticed huge changes in the grooming industry. Men are demanding more from the products they use. Is a good shaving cream really too much to ask for?! I’m finding men are also more comfortable talking about their grooming habits. They get so excited when I tell them that I work in shaving and skincare – they start talking about their grooming routines and what that they want to solve. [Laughs] My favorite product is the Port Products Balancing Daily Moisturizer. I’ve had oily skin my entire life but didn’t realize until recently that it can be balanced, and that my irritation and breakouts stemmed from that battle. The Balancing Daily Moisturizer provides a healthy amount of hydration, good-for-your-skin oils and ingredients (like bamboo extract, which is great for reducing redness). It’s also an anti-shine moisturizer, so it’s great for guys that get oily during the day.

Even though I’m constantly trying a lot of products, I like to keep my dopp kit light. I have 5-6 products that I use on a daily basis – my Port Products Detoxifying Daily Cleanser, Port Products Balancing Daily Moisturizer, Buckler’s Chapped Skin Remedy, Ursa Major Essential Face Wipes (perfect for a mid day pick-me-up), Urth Skin Solutions for Men Botanical Face Mask and The Motley Bergamo Cologne. I carry a Buckler’s Chapped Skin Remedy wherever I go. It’s like a super thick all-in-one moisturizing product. You can use it as a hand cream, body cream, dab a bit onto dry lips or even on sunburn.

Darren Criss has been a fan of The Motley for a couple of years – and quickly became a friend. We bonded over our experiences in the music industry and also our passion for grooming. After shopping with us and seeing what we were all about, he wanted to meet. Madison and I never thought we’d partner with a celebrity – but Darren is much more than that. He’s such a well-loved personality. He knows everybody and understands the business and our growth strategy. He’s become a great resource.

I live Downtown – it’s thriving! My favorite spots include Stumptown Coffee, Alchemy Works, Grand Central Market, Bottega Louie, the Must, Wendell, Perch and an amazing small handmade pasta restaurant across the street from where I live, Maccheroni Republic. Other than that I’m always checking out General Quarters on La Brea, Tradesmen LA in Venice, and Wittmore on West 3rd. I’ll occasionally grab a coffee at the Deus Ex Machina on Lincoln.”

– Matthew Taylor Ruggieri, wearing a life/after/denim shirt, photographed by Alexander Atkins in Santa Monica, California. Visit The Motley by clicking here.


what do you think?
  • James

    Great products! Need to check out his site.

  • I really like this post! Your style is so perfect man, nice choices in this post, very informative
    I’m keeping my eyes on your foward posts 😉

  • caroline

    This sounds fantastic. My husband is always looking for great shaving products. Thanks!

  • The Motley sounds interesting. I’ll definitely recommend it to my demanding brother and guy friends 🙂

  • Nacho Aznar OWBlog

    Big post! : )

  • AMAZING!!! wonderfull post! im following you, cant wait to see whats next
    Great article

    Greets Jon,
    Jon The Gold’s Blog
    ps: new outfit post on Le Blog, check it out 😉

  • mralexburch

    Really nice cosmetics, love the photos! Thank you for your comment!

    – MR ÀLEX BURCH blog –